COLOUR THEORY IN BUSINESS/WEB MARKETING & DESIGN

Every country associates different meanings and emotions with different colors. Here are some color references in America:

• Red: excitement, strenth, passion, speed, boldness, determination, desire, courage
  
  
• Yellow: warmth, sunshine, happiness, comfort, energy
  
  
• Blue: trust, reliability, belonging, loyalty, professionalism (This is one of the most popular colors, especially for businesses.)
  
  
• Orange: playfulness, warmth, vibrant, enthusiasm, creativity
  
  
• Green: nature, fresh, cool, growth, abundance, harmony
  
  
• Pink: soft, sweet, security
  
  
• Purple: royal, spirituality, dignity, nobility, luxury, elegance
  
  
• White: pure, clean, youthful, innocence, simplicity
  
  
• Black: sophistication, formality, seductive, mystery
  
  
• Gold: prestige, expensive, elite
  
  
• Silver: prestige, cold, scientific
  

Read more: http://www.webdesign.org/web-design-basics/color-theory/the-psychology-of-color-in-internet-marketing.8987.html#ixzz0pydTZbtz

the future of technology

This is interesting because it shows the commercially available products that were 'the future' in 2008 - have things progressed in this field?

Future GUI

Initial Pre -method Reading

Wikipedia

'Human–computer interaction (HCI) is the study of interaction between people (users) and computers. It is often regarded as the intersection of computer science, behavioral sciences, design and several other fields of study. Interaction between users and computers occurs at the user interface (or simply interface), which includes both software and hardware; for example, characters or objects displayed by software on a personal computer'smonitor, input received from users via hardware peripherals such as keyboards and mice, and other user interactions with large-scale computerized systems such as aircraft and power plants. The Association for Computing Machinery defines human-computer interaction as "a discipline concerned with the design, evaluation and implementation of interactive computing systems for human use and with the study of major phenomena surrounding them."^[1] An important facet of HCI is the securing of user satisfaction (see Computer user satisfaction).'

...a good place to start seeing as I have an interest and partial knowledge of Design Theory, Business Communication Theory and MultiMedia is a initial synopsis of the common themes that could be applied to all the above themes.

a little reading is needed first, but i would be interested to see if any of my work on the subject of branding theory and multimedia fits into this type of 'box'. - I am interested in the areas of-

colour

movement

sound

and how the various different academic fields of theory fits together or at least how some kind of semantic could be put together to build a common paradigm for the furthering of the knowledge on HCI.

SOme terms of reference i have come across so far - Naturalistic Learning - relating to the eight different learning styles as ascribed by Howard Gardner :

Multiple intelligences is an idea that maintains there exist many different types of "intelligences" ascribed to human beings. In response to the question of whether or not measures of intelligence are scientific, Gardner suggests that each individual manifests varying levels of different intelligences, and thus each person has refined in subsequent years.

In 1999 Gardner lists eight intelligences as linguistic, logic-mathematical, musical, spatial, bodily kinesthetic, naturalist, interpersonal and intrapersonal. Gardner believes that each intelligence has a unique biological basis, a distinct course of development, and different expert, or "end-state," performances. At the same time, he emphasizes that a lengthy process of education is required to transform any raw potential into a mature social role.

Gardner is still considering a ninth, or existential intelligence, but has not added it yet.^[wikipedia]