COLOUR THEORY IN BUSINESS/WEB MARKETING & DESIGN

Every country associates different meanings and emotions with different colors. Here are some color references in America:

• Red: excitement, strenth, passion, speed, boldness, determination, desire, courage
  
  
• Yellow: warmth, sunshine, happiness, comfort, energy
  
  
• Blue: trust, reliability, belonging, loyalty, professionalism (This is one of the most popular colors, especially for businesses.)
  
  
• Orange: playfulness, warmth, vibrant, enthusiasm, creativity
  
  
• Green: nature, fresh, cool, growth, abundance, harmony
  
  
• Pink: soft, sweet, security
  
  
• Purple: royal, spirituality, dignity, nobility, luxury, elegance
  
  
• White: pure, clean, youthful, innocence, simplicity
  
  
• Black: sophistication, formality, seductive, mystery
  
  
• Gold: prestige, expensive, elite
  
  
• Silver: prestige, cold, scientific
  

Read more: http://www.webdesign.org/web-design-basics/color-theory/the-psychology-of-color-in-internet-marketing.8987.html#ixzz0pydTZbtz